About Shopoff

Shopoff Realty Investments is a family-owned and operated real estate firm with a portfolio of holdings throughout Southern California and the United States. Under the direction of Oceanside-based Senior Vice President of Development Brian Rupp, the local Shopoff team manages property holdings in Carlsbad, the City of San Diego, Vista and Oceanside.

Our Goal for Ponto Beachfront

Create a vibrant community gathering place through an appropriately programmed and designed Ponto Central Market, with an emphasis on food, cuisine and social interaction.

Create iconic architecture and landscape to serve as a Carlsbad entry landmark through high-quality design.

Reflect and implement the core values of the Carlsbad General Plan. Sustainability; Open Space and the Natural Environment; Access to Recreation and Active, Healthy Lifestyles; Walking, Biking, Public Transportation, and Connectivity; and Neighborhood Revitalization, Community Design, and Livability.

Shopoff Company Values


Shopoff Realty Investments’ role in creating new communities begins long before site development and construction and many years before future residents move into their new homes. Being at the forefront of the development process, we must be the guiding light for new development in the future, and carefully plan and design communities to have longevity and appeal for the long term. We do this by planning for communities that are fitting to their environment, quality architecture and landscape architecture, and staying on the forefront of sustainable design.


Our integrity is at the heart of our success. We value relationships and recognize the importance of long-term benefits in each and every project. Our track record and past successes are based on our integrity as a company and as individuals.